Wednesday 24 September 2014

Facebook To Present New Advertising System For Monitoring Users Across Several Devices

The Walls Road Publication reviews that Facebook is approaching the release of a new marketing system for promoters to more successfully link with their focus on viewers across several gadgets.



Facebook’s new marketing system is said to be an redeveloped edition of the Atlas Professional Package, an ad-serving system that was bought from Microsoft company last year. The new edition will be relabeled just ‘Atlas’ and is predicted to be a great help for promoters when it comes to focusing on and calculating the potency of their on the internet ads.

Atlas will allegedly be able to help Facebook promoters understand which of their ads are being considered, interacted with, and which ads eventually affected a buying decision.

Atlas will continue to perform by collating information from Facebook, as well third-party programs and services that provide Facebook ads. Atlas will come with an computerized ad-buying device known as a “bidder,” which allows other promoters to buy focused coverage provided by Facebook.

The one-stop-shop part of Atlas has the prospective to a bigger viewers of promoters who are looking to take benefits of attaining the an incredible number of everyday effective customers on Facebook. This also roles Facebook as a higher task to both Search engines in the on the internet coverage.

Once Atlas releases, it’s predicted that promoters will have access more information than they ever had formerly. Currently promoters have to depend on biscuits to monitor ad events and opinions.With Atlas, Facebook is designed to link those ad events with particular Facebook records and then anonymously monitor customers across several gadgets.

The benefit of that would be, for example, a marketer may learn that a buy was made on a pc PC, but the ad that led to the buy was originally considered on an iPad.

An un-named professional who knows of Facebook’s programs for Atlas was estimated by the Walls Road Publication as saying:

The greatest effect of this will be in cellular. People take more time on cellular than on pc, but promoters don’t invest there because biscuits don’t perform. This could lastly allow us to waste your money in cellular.
It’s predicted that Facebook will expose the Atlas system at the Advertising Week meeting in New You are able to later this month.

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