Yelp Provides Regional Companies New Resources and Guidance for Handling Reviews

One of the greatest gripes small companies have about local evaluation websites is that not all of them provide an probability to react to a client problem. Popular website Howl is expecting to deal with that problem with the release of a new tools to help entrepreneurs handle their Howl information.
Along with new functions, such as…

• Allowing entrepreneurs to declare their Howl profile
• Update their Howl information and add images
• Send information to customers
• Receive email signals of new reviews
• Add free Howl badges to company web sites

Yelp also provides some realistic advice to entrepreneurs looking to handle their opinions.

• DON’T evaluation your own company anonymously or get your buddies to do the same.
• DON’T overestimate the effect of only one adverse evaluation. It happens to even the best businesses. That said, if you see a pattern of adverse opinions, you may want to take this reviews and figure out if there is a way to enhance your company.
• DON’T eyelash out at the people who have published adverse opinions about you. Attractive as that may be, we see that failing in some situations as the Howl group may up the bet and even take part in “vigilante justice” by growing more negative thoughts. Try to keep in mind, “the client is always right”.
• DON’T offer rewards or transaction for your clients to create opinions that are beneficial about your company on Howl. This kind of “shilling” often causes ill will with both present and prospective clients. Moreover, these compensated opinions breach Yelp’s Review Recommendations and will be eliminated.
• DO evaluation your own company, clearly revealing that you are the entrepreneur. Full disclosure is important here, and will be crucial in making the regard of the Howl group.
• DO take the reviews to center but keep in mind that each evaluation is just one individual viewpoint, sand it’s the whole set of the Howl opinions together that really issues most.